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Module 1 Digital Marketing Foundation
Welcome To Digital Marketing
Join Premium Group
Transforming into a Digital World
Digital Marketing_ What makes it different
Digital Tools Changing Product, Placement, And Price
Build Digital Presence
Digital Presence marketing
ডিজিটাল মার্কেটিং এর কমন ভুলগুলো জানুন
How marketing influences sell
Why only Ad is not enough
Reasons for failure in Digital Marketing
Digital Marketing Framework
Digital Lifestyle in Bangladesh
Digital Marketing Landscape In Bangladesh
Marketing Tool kitt
What's a Brand
Value Proposition
Business Model Canvas
Market Research
SWOT Analysis
Know your Competitions
Know your Competitions
Find gap in the Market
Customer Segment
Product-Market Fit
Brand Positioning
Product Life Cycle
Factors to consider when setting prices
Pricing Strategies
Offer and Discount
Reasons to believe
Customer Feedback and Product Review
Know your Customer Understanding Consumer Psychology
Marketing Is All About Customers
How A Consumer Makes A Purchase Decision
Why A Consumer Purchases A Product Or Uses A Service
Group Influence On Consumer Behavior
Audience Type
Identify Where Your Customer Will Go
Developing A Consumer Pesona
Customer Journey Maping
Digital Marketing Channel
Digital Marketing Platforms
How to create different persona for different platforms
Integrated Marketing Communication
Forms Of Digital Ads
Native Marketing Channels
Content Marketing
Influencer Marketing
Remarketing
What Does The Future Hold
Evolution Of Paid Media
What Does The Future Hold
Digital Marketing Strategy Setup
Plan Your Online Business Strategy
Basic Requirements For Strategy Planning
Campaign Specific Requirement
Defining The Marketing Funnel
Choosing The Right Media
Media Planning
Campaign Planning And Execution Process
Know The jargons
Marketing Channel Related Jargons
Campaign Measurement Jargons
Browser And Tech Jargons
More Jargons Glossary
Module 2 Components of Digital Marketing
Content Planning
What are the digital content
How to plan your content
Content Creation Process
Content Clarity and Relevance
Content Types and Frequency
Content Calendar Preparation
How to make great Visual Content
Power of Visuals
Signs of Bad Visuals
Design Principles
Design Thumbrules
Visual Hierarchy
Color Theory
Color Selection Criteria
Typography and Fonts
Logo Selection Technique
Elements of a Brand Guideline
Thumbnail Technique
Free Design Tools and Design Library
Copyright Issues
Tips for Impactful Creative
Content Writing
Importance of writing
What makes a writing poor
General Guidelines of Content Writing
Power of Storytelling
Difference between Copywriting and Content Writing
Thumbrules for content writing process
How to make Memorable Headlines
Article Writing Tips
Content Distribution and Promotion
Distribution Channels
Does your business need a website or app
Key Website Ingredients
Community Build-up
How to make most of your content with curation
Impact measurement & Optimization
Turning Data into Insights
What metrics to consider
Monitoring and Evaluation Tools
How to optimize results
Module 3 Facebook Marketing Tools (Organic)
Facebook Page
Importance of Facebook Page
How to Create FB Page
Editing Page Information
Page Setting Basics
How to Add Call to Action (CTA) Button
Page Settings_ Advanced
Page Templates and Tabs
Types of post
Post Creation_ Basics
Navigating Page Features
Publishing Tools
Handling Page Inbox
Facebook Page SEO
Facebook Page Management from App
How to grow your Page Following
Strategies to maintain a FB Page
Creator Studio
Content Library
Post Creation From Creator Studio
Video Curation
Content Publishing Options
Playlist, Series And Clips
Facebook Live
Facebook Story
Content Moderation
Create An Offer, Discount Or Deal
Tag Products
Create Job Post
Facebook Event
Post Visibility
Crosspost On Facebook
Query Management From Creator Studio
Post Insights
Rights Manager
Creative Tools
Creator Studio App
Facebook insight
Explore Basic Page Insights
Creator Studio Insights
Competitive Analysis
Page Transparency
Facebook Analytics
Steps To Measure Your Page's Performance
How To Evaluate The Success Of Your Page Posts
Facebook Group
Importance of Facebook Groups
Applications Of Facebook Groups
Group Creation
Connect Your Group To Page
Group Settings
Group Member Moderation
Group Rules
Group Moderation
Group Insights
Facebook Bussiness Manager
What is facebook business manager
How To Create A Business Manager Account
Navigation To Business Manager Home
Facebook Business Manager Setting (Part 2)
Facebook Business Manager Setup Guide
Facebook Business Manager Setup Guide
Facebook Pixels
Importance Of facebook pixel
How to setup Facebook Pixel
Facebook Pixel Dashboard Navigation
Pixel Extension
Facebook Massageer
Get Started With Messenger For Your Business
Page Inbox Handling
Messenger Room
Messenger Chatbot
Commerce Messaging For Businesses
Facebook Frame
Profile Picture Frame
Facebook Camera Frame
Other fb tools
Profile Picture Frame
Facebook Camera Frame
Facebook Notes
Instant Article
Facebook Live Video With API
Facebook For Creators
Facebook Blueprint
Workplace For Facebook
Fundraising On Facebook
Debugger Tools For Facebook
Tips & Tricks Organic Facebook Marketing
Follow Settings To See First
Branded Content Paid Partnership
Define and Establish a community
Newsfeed Guidelines
Facebook Lead Generation Tools
Tips To Improve Your Facebook Distribution
Facebook Page Verification
Module 4 Google Marketing Tools (Organic)
How google works
Search Engine
How Google Search Works
Search Algorithm
Google my business
What Is My Google Business
Account Setup
Dashboard Navigation
How to verify Google My Business Profile
Google My Business APIs
Website Listing in Search Engine
Google Map
Google Map Overview
Products
Map APIs
Map Pricing
Google Map Console
Google Analytic
Google Analytics Overview
Ga Account And Property Setup
Navigating Ga Features
Ga Account Structure
Basic Ga Report Interface
Ga Basic Configuration
How To Set Up Filters, Goals, And Events In Ga
Default And Custom Segment
Campaign Tracking
Conversion And Conversion Funnel
Report Generation In GA
Understanding Metrics That Matter Most
Ga Advanced Features Overview
Scenario Analysis
Google Tag manager
Introduction to Google Tag Manager
Develop a Tag Implementation Strategy
How Tag Manager Works
Setup Google Tag Manager
Navigation to Google Tag Manager
Google Tag Assistant
Install Google Analytics Tag in Google Tag Manager
Setup FB Pixel via Google Tag Manager
Setup Google Ads Remarketing Tag via Google Tag Manager
Setup Conversion Tracking via Google Tag Manager
Advanced Features in Google Tag Manager
Campian URL builder
Explaining UTM
UTM Parameters
Utm Setup Process
Use Case Of UTM In Google Analytics
UTM Best Practices
Google Data studio
Google Data Studio Overview
How Data Studio Works
Navigating Data Studio
How To Create A Report
Format And Design Reports
Think with google
Think With Google Introduction
Essential Tools
Google Trend Manager
Test My Site
Create with Google
Find My Audience
Google firebase
Introduction to Google Firebase
Navigation to Google Firebase
Creating a Firebase Project
Youtube Marketing organic
YouTube Marketing কেন করবেন
YouTube Channel কিভাবে খুলবেন
YouTube Channel Setting
YouTube এ ভিডিও আপলোড
YouTube Video Curation
YouTube Video Curation
YouTube Channel Trailer
YouTube Channel Maintenance
YouTube Studio
YouTube Analytics
YouTube Video Editor (trim, sound track)
YouTube Premier
YouTube Video Chapter
YouTube Story
YouTube Live
YouTube Community (pin comment, block link)
YouTube channel Monetization
YouTube Channel SEO
YouTube ভিডিওগুলো সবচেয়ে জনপ্রিয়
Tips for High Performing YouTube Video
YouTube Policy and Copyright Issues
Get More YouTube Views and Subscribers
YouTube Creator Academy
Module 5 Facebook Ads
Introduction To facebook ads
What Is Facebook Ads
How to identify a Facebook Ad
Types of Facebook Ads
Where can people see your Facebook ads
Key Elements of FB Ads
FB Ad Auction and Delivery System
FB Ad Setup Pathway
2 Ways to Advertise your Business
Ad Manager Overview
Common mistakes about FB Ads
The most asked Question about Boosting
Ads Account setting and navigation
What Is An Ad Account
How To Create An Ad Account
Ad Manager Dashboard Navigation
Customize Columns In Ads Manager
Ad Campaign Structure
Campaign Level Navagition
Campaign Objectives
Which campaign objective should you choose
Ad Auction & Campaign Budget
Add Set Level Navigation
Ad Set Overview
Ad Budget and Schedule
Audience Selection
Placement
Optimization and Delivery
Ads Level Navigation
Ad Level Overview
Ad Identity and Setup
Ad Creative
Tracking
Ad Publish and Review
Work through to fb ads creation
Create Ads From a Facebook Page
Creating a Page Like Ad
Creating a Static Ad
Creating a Video Ad
Creating Carousel Ad
Creating a Message Ad
Creating an Event Ad
Creating a Lead Form Ad
Advance Ads Editing
Edit and Manage Your Live Ads
Duplicating Campaign, Ad Set and Ad
Optimize Campaigns with A_B Testing
How to recover Campaign if deleted
Optimize Creative for Mobile
Add biling and payment
Billing, Payment and Tax Information
Payment Method Integration
Billing Criteria
Payment Report Generation
Account spending limit
Ads Complince issue
Type of Errors
Facebook Ad Policies
Facebook Ad Review Process
Rights Manager
Facebook Object Debugger
Ads Metrics
FB Ad Manager Metrics
Metrics to measure
Ad Reporting
Tips for improving Ad Metrics
Automated Rules
Competitive Analysis
Analytics
Ad Scaling
Facebook Attribution
Measuring Creative Effectiveness
Facebook Pixels
What Is Facebook Pixel
Pixel Setup
Pixel Dashboard Navigation
FB Pixel Extension
Fb Pixel Events
Creating Audience with FB Pixel
Advanced Conversion Tracking with FB Pixel
Audience Manager
Audience Overview
Core Audience
Custom Audience
Lookalike Audience
Audience Insights
Fb Event Manager
Data Sources
Custom Conversions
Partner Integrations
Other feature
Audience Network
Boosting without showing content in Page Timeline
Content Engagement from unwanted IDs
Best Practices for Image and Video Ads
Facebook Ad Manager App
Develop Your Campaign with Marketing Insights From Facebook IQ
Facebook Marketing Partner
Module 6 Google Ads
Introduction To Google Ads
What is Google ads
Google Ads Distribution Mechanism
Where your ads can appear
How Google Ads Work
Understand the Google Ads auction
Ad Ranking & Ad Quality Score
Understanding Google Ad Types
Ad Formats
Google Ad Campaign Setup Process_Pathway
Google Ads Pricing
Google Ads Acount setup and navigation
Creating a Google Ads Account
Google Ads Dashboard Navigation
Google Ads Account Settings
Tools Tab and Recommendations
Billing and Payment method
Smart Mode and Expert Mode
Google Ad Policies
Setting up Google Ads
Ad Objectives and Goals
Google Ad Campaign Structure
Components of a Campaign
Components of Ad Groups and Ads
Google Ad Placement
Bidding and Budgeting
Ad Publish and Approval Process
Create and manage more than one campaign
Billing and Payment Method
Payment methods and settings
Basic billing tasks
Promotions and Coupons
Refunds and Adjustments
Issues with payments and charges
Kyeword Planing
Introduction to Keywords
Keywords match types
Exploring negative keywords
Google Keyword Planner Tool
Basic tips for building a keyword list
Google Ads Audience Manager
What is Audience Manager
Different Audience Targeting Options
Exploring Audience targeting in Ad creation pathway
Audience Creation through Audience Manager
Navigating Audience Manager
Create and Optimize Google Display Ads Campaigns
About Display Ads Campaign
Display Ad Specifications
Setup a Display Network Campaign
Responsive Display Ads
Create and Manage Google Video Ads Campaigns
About Video Ads
Video Ad Formats
Video Ad Requirements
Setup a Video Ad Campaign
Create and Manage Google Search Ads Campaigns
About Search Ad
Headlines and Descriptions
Ad Extensions
Setup a Search Ad Campaign
Dynamic Search Ads
Best Practices for Search Ad
Create and Manage Google App Campaigns
About App Campaign
Deep Link
Setup an App Campaign
Best Practices for App Campaign
Remarketing
About Remarketing
About Remarketing setup
Set up remarketing code using Google Tag Manager
Set up Remarketing audiences with Google Analytics\
Create Remarketing Lists Directly in Google Ads
Segment your audiences with remarketing lists
Display remarketing campaign
Remarketing lists for search ads
Dynamic Remarketing
Strategies for better Remarketing
Optimizing Campaigns
Optimization score and Recommendations
Automated Rules
Using Quality Score to guide optimizations
Adjust campaign settings
Campaign drafts and experiments
Ad Variations
Measuring Performance
Metrics to measure Ad Campaign Performance
Evaluate Ad Performance\
Analyze and Create Reports in Google Ads
Ad Issues and Approvals
Conversion Tracking
Optimizing Google Ads with Google Analytics
Common reporting issues
Module 7 Discover More Social Platforms
Instagram Marketing
Importance of Instagram Marketing.mp4
Setting Up Instagram Account.mp4
Instagram for Business.mp4
Creating and Scheduling Content.mp4
Instagram in Creator Studio.mp4
Instagram Reels.mp4
Special Instagram Features.mp4
Instagram Analytics.mp4
Overview of Instagram Ads.mp4
How to Create Instagram Ads.mp4
Instagram Marketing Strategy.mp4
Verify your account on Instagram.mp4
WhatsApp
WhatsApp for Business - Full Stack Digital Marketing - Bohubrihi
WhatsApp Business App - Full Stack Digital Marketing - Bohubrihi
WhatsApp Business API - Full Stack Digital Marketing - Bohubrihi
Linkedin Marketing
Importance of Linkedin Marketing - Full Stack Digital Marketing - Bohubrihi
Managing your LinkedIn Profile - Full Stack Digital Marketing - Bohubrihi
Creating and Managing a Company Page - Full Stack Digital Marketing - Bohubrihi
Creating Showcase Page - Full Stack Digital Marketing - Bohubrihi
LinkedIn Groups - Full Stack Digital Marketing - Bohubrihi
Navigating LinkedIn Features - Full Stack Digital Marketing - Bohubrihi
LinkedIn Content Strategy - Full Stack Digital Marketing - Bohubrihi
Hiring from LinkedIn - Full Stack Digital Marketing - Bohubrihi
LinkedIn Ads - Full Stack Digital Marketing - Bohubrihi
LinkedIn Sales Navigator - Full Stack Digital Marketing - Bohubrihi
LinkedIn Automation - Full Stack Digital Marketing - Bohubrihi
Pinterest Marketing
Why Market Your Business on Pinterest
Pinterest Account Setup
Opening a Pinterest Business Account
Customize your Boards and Pins
Pinterest Marketing Strategy
Pinterest Ads
Pinterest Analytics
Twitter Marketing
Why Twitter Marketing
Twitter Account Setup and Navigation
Twitter Hashtags
Twitter Account Verification
Twitter Advanced Features
Creating Twitter Marketing Strategy
Twitter Ads
Twitter Analytics
Twitter API
Quora Marketing
Why is Quora a smart place for marketers
Quora Business Page Setup
How can Marketers use Quora effectively
Finding the best questions to answer
Quora Ads
Quora Analytics
Snapchat Marketing
Importance of Snapchat Marketing.mp4
Profile Setup and Custom Snapcode.mp4
Set up a Business Account.mp4
How does Snapchat work.mp4
Special Snapchat Features.mp4
Custom Snapchat Filter.mp4
Snapchat Analytics.mp4
Snapchat Ads.mp4
Snapchat Marketing Strategy.mp4
Marketing on More Platforms
TikTok Marketing.mp4
Reddit Marketing.mp4
Viber Marketing.mp4
Module 8 Monetization through Facebook, Google & YouTube
Facebook Monetization
Earn Money With Your Page Content
Monetization Criteria
In-stream Ad
Branded Content
Stars
Subscription Groups and Paid Online Events
Instant Article Ads
Fan Subscription
Payout Settings
Policy Issues
Monetization with Google Adsense
Scopes of Google Adsense
Eligibility requirements for AdSense
Setting up Adsense Account
Dashboard Navigation
Auto Ads and Manual Ads
Filtering and Blocking Sites
Payout Settings
YouTube Monetization
Options for YouTube Monetization
How Ads Work on YouTube
YouTube Monetization Criteria
YouTube Monetization Payout Settings
Placing Ads on YouTube
Ad Revenue Analytics Dashboard & Evaluation
Earn Money through YouTube BrandConnect
Earn Money with Channel Memberships
Earn money With Super Chat, Super Stickers & Super Thanks
Module 9 Content Marketing
Introduction to Content Marketing
The Content Market Revolution
Get started with Content marketing
Connecting with the audience through stories
The Content Marketing Ecosystem
Content Marketing Basics
Content Formats
Structure for an Effective Content
Knowing your Audience
Content Topic Selection
Types of Content Marketing
Content Marketing Tools and Platforms
Crafting Content
Generating Content Ideas
Mapping the Journey and Engaging Audiences
Content Creation Process
Content Creation Framework
Content Writing Formula
Optimizing Content for Search Engine
Development of Image and Video Content
Repurposing the content
Managing Content
Content Management
Content Strategy
Create a Content Calendar
Distributing and Promoting Content
How to effectively promote content
Content Distribution Channels
Community Buildup
Expanding your Content Reach
Measuring Content
Measure the Results
Turning Data into Insights
Monitoring and Evaluation Tools
How to optimize Results
Module 10 SEO Marketing
SEO Basics
What is SEO
Difference between SEO and SEM
Why SEO is so powerful
Components of Digital Marketing SEO
Search Engine Basics
Evolution of SEO
Keyword Research & Optimization
Types of Keywords
Top 10 Current Ranking Factors for Google
SEO Tools and Resources
On Page SEO
On-page SEO Basics
Image Optimization and Content Optimization
Keyword Audit and Research
Tips for On-Page SEO.mp4
Off Page SEO
Overview of Off-Page SEO
Link Building
Tips for Off-Page SEO
Technical SEO
Overview of Technical SEO
Mobile Optimization
Website Submission and Indexing
Sitemap
The robots.txt File Protocol
Error Pages and Redirected Pages
URL Structure and Website Structure
Secure your site with HTTPS
More Tips for Technical SEO
Page speed
Local SEO
Google My Business
Local SEO Overview
SEO Analytics and Tracking
How to measure SEO Success
Tools for SEO Analytics
More on SEO Essentials
Earning Scopes
Final Words on SEO Considerations
Power of Content
Module 11 Email Marketing
Plan Your Email Campaign
Importance of Email Marketing
Mistakes to avoid
Key Elements of Email Marketing
Choosing a Marketing Objective
Audience Research
How to Build an Email List
Email Campaign Calendar
Email Marketing Tools and Pricing
Crafting Email Content
Dashboard Navigation
Designing Email
Sending Email
Tips to avoid spamming
Contact Management and Audience Segmentation
Contact Management
Contact Upload System
Segmentation Technique
AB Testing Mail
Importance of A-B testing email
Setting up A-B Testing Mail
Performance Evaluation
Analyzing Campaign Result
Metrics to measure
Key to High- Performing Email
Module 12 What's Next!
More to Explore
PR
Ad Fatigue Problem
Habit Forming Product Development
Customer Lifetime Value
Netiquette
Productivity Tools
Google Workspace Services
Email Labelling and Filtering
Document Editor Tool
Spreadsheet_ The most important tool for any profession
Presentation Tool
Task Scheduling Tools
Social Media Management Tools
SaaS Tools
Other Essential Tools
Career Prospects in Digital Marketing Fields
Job and Earning Scopes with Digital Marketing
Skill Gap in Digital Marketing Field
How to prepare yourself for Digital Marketing related Jobs
Entrepreneurship POV
Agency POV
Freelancing POV
How to prepare cv
What not to do while preparing CV and applying jobs
How to track your Job Application
How to prepare for your job interviews
Etiquettes while attending Interview Sessions
Fianl Words
Structure your Digital Marketing Team
Who will be benefited through Digital Marketing Course
Idea v Execution
Practice & Implementation
Invest in Yourself
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